摘要
About the Role
Strategic Responsibilities
- Define the strategy to win in the Mexican neuroscience market, based on deep market insights, competitive analysis, and patient needs.
- Align tactical plans with the strategic vision and ensure disciplined execution across all channels and stakeholders.
- Develop and implement access strategies to achieve full market access in the shortest time possible, working closely with Market Access, Medical, and Regulatory teams.
- Lead by influence marketing, sales, access, medical, and commercial teams to grant the excellence in execution and winning mindset.
- Act as a role model for Novartis values and behaviors, inspiring cross-functional teams and fostering a culture of integrity, ownership, and excellence.
Operational Responsibilities
- Provide high-quality, timely marketing input from the Mexican market to inform global and regional strategies.
- Identify the most effective market segments and target audiences for promotion, based on medical, competitive, and socio-demographic analysis.
- Define product positioning and differentiation strategies relative to competitors, ensuring relevance to target groups.
- Plan and execute product promotion tactics, including action plans and media strategies, within budget and financial discipline.
- Forecast supply and demand, develop cycle plans, and manage turnover projections (annual marketing plan, rolling forecast, monthly secondary sales plan).
- Organize impactful events and ensure systematic implementation of new products and initiatives.
- Prioritize resources and activities to drive operational excellence, establishing KPIs and processes to monitor execution and report progress to key stakeholders.
- Ensure consistency and alignment across the Customer Marketing team.
- Support the Head of Marketing in building the annual budget and managing monthly financial forecasting of total investments.
Compliance & Governance
- Ensure timely reporting of technical complaints, adverse events, or special case scenarios related to Novartis products (within 24 hours of receipt).
- Oversee the compliant distribution of marketing samples (where applicable).
Key Performance Indicators (KPIs)
- Strategic plan execution rate
- Time to full market access
- Brand performance vs. forecast
- Tactical plan implementation quality
- Stakeholder engagement and cross-functional alignment
- Budget adherence and investment ROI
- Compliance metrics (reporting timelines, sample distribution)
Work Experience:
- Bachelor's Degree
- Experience in a similar role in marketing, sales and access is a plus.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? http://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: http://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: http://www.novartis.com/careers/benefits-rewards
Accessibility and accommodation
Novartis is committed to work with and provide reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
